Mbira Dze Hip Hop is a brand that celebrates African and Hip Hop cultures through music, fashion, and dance. It was founded in 2014 by recording artist and producer Neville Sigauke as a sub-genre that gained attention after the release of a song called "My African Swag," featuring BlqLpz and produced by LA Josh. The song's fusion of Mbira melodies, African chants, and modern Hip Hop Trap drums, along with Shona and Ndebele verses, resonated with audiences and spent over ten weeks on the radio charts. Mbira Dze Hip Hop emphasizes identity, and people quickly recognize it as a Zimbabwean brand upon hearing the word "Mbira." It can be used as an art form to connect with people from around the world. Additionally, the brand has expanded into fashion, incorporating eye-catching African designs.